“The combination of Google Analytics and API seems like a perfect solution. Its greatest advantage is the opportunity to use a stable tool of a proven methodology of measurement. All the information about the users and their visits are stored at Google servers which eliminates the problem of data storage. The ease of implementation in a basic configuration makes the problem of data gathering irrelevant. It is enough to create the application, which will process the data with the use of API and later on it will generate the reports.”
– Piotr Poznański, Information Architect, Digital Communications, Amnesty International

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