Google Marketing Platform
The Google Marketing Platform is a uniform advertising platform that enables the implementation of marketing activities through various channels and diversified in character, as part of the support and measurement of the client’s path. It gives access to a set of integrated advertising and analytical tools.
Thanks to the Platform, you gain better control over the marketing strategies implemented, while receiving access to integrated data about your clients. Combining data with Google information on different user devices and user intentions allows you to identify your most valuable recipients.
The Google Marketing Platform includes many interrelated services for planning, buying, measuring, as well as optimizing online media and customer behaviour and experience.