A platform enabling the implementation of marketing activities in various channels and of diverse character in support of and as measurement of the client's path. It provides access to a set of integrated advertising and analytical tools.
A key analytical tool for studying user behaviour and measuring the effectiveness of websites and mobile applications.
Key features/functions
- Advanced analysis reports
- Unsampled reports
- Export of raw data to Google BigQuery
- Data-drive attribution
- 200 non-standard dimensions and metrics
- Integration with Google Ads and Display & Video 360
- Integration with Salesforce
Our services
- Sale of Google Analytics 360 license
- Audit of account implementation and configuration
- Execution of comprehensive implementations on websites and in mobile applications
- Training
The tool allows you to improve the effectiveness of the site by implementing experiments with its different versions. It can also be used to personalize the landing page of the campaign.
Key features/functions
- Integration with Google Analytics allows a fuller analysis of the results of the experiment
- Integration with Search Ads 360 allows you to personalize your landing page for a campaign, group or keyword
Our services
- Sale of Google Optimize 360 license
- Implementation and integration with Google tools
- Configuration of experiments
A tool enabling the implementation of analytical and marketing tags. It ensures easy and quick tag management without having to edit the source code of the page.
Key features/functions
- Built-in templates for Google and other vendor tags minimize implementation errors
- Integration with the Campaign Manager facilitates the implementation of Floodlight tags
- Workspaces, catalogues, versions, rights management, etc. facilitate the administration of tags while maintaining the order and security of the site.
Our services
- Sale of Google Tag Manager 360 license
- GTM container administration
- Implementation of analytical and marketing tags
- Training
Demand Side Platform for running and managing campaigns in the RTB model or using other forms of purchase such as Preferred Deal, Private Auction, Private Guaranteed.
Key features/functions
- Full integration with Campaign Manager, Studio and Analytics 360
- Thanks to the multitude of targeting options, it allows very precise selection of advertising recipients
- Built-in Marketplace significantly expands issuing possibilities
- Machine learning automates bid management and campaign optimization
- Extensive reporting capabilities
Our services
- Implementation, account configuration and audit services
- Management and optimization of advertising campaigns
- Reporting and recommendations
- Training
A platform for effective management of campaigns in search engines. It allows for fully automated CPC bid optimization.
Key features/functions
- Integration with Google tools
- Advanced bid strategies based on many parameters
- Conversion attribution models
- Reporting
Our services
- Implementation, account configuration and audit services
- Management and optimization of advertising campaigns
- Reporting and recommendations
- Training
A convenient tool for reporting and visualizing data from various sources. It allows you to efficiently build clear and aesthetic reporting panels and easily share within the organization.
Key features/functions
- Integration with Google tools (including Search Ads 360, Google Analytics, BigQuery, Google Sheets) - facilitates data import
- User-friendly visual editor of reports
- Easy to share with other users
Our services
- Configuration of reports tailored to users' information needs
Market research and user feedback tool
Key features/functions
- Integration with other Google tools
- Directing of surveys to user groups from Google Analytics, Search Ads 360, YouTube
Our services
- Tool configuration
- Implementation of surveys
