Google Analytics implementations
We work on understanding and using data to make good business decisions. We support you in correctly defining success indicators for your online activities.
Google Analytics Audit
We audit Google Analytics and Google Tag Manager accounts. We verify the quality, including correctness and completeness, of the data collected. We provide an information interview to understand what type of data your organization needs and whether Google Analytics is or may be the source of it.
We execute full implementations of Google Analytics. From the development of data architecture to technical implementation.
Check out the migration case study from another enterprise analytics platform for Google Analytics 360: the Eniro case
We provide useful data sets in a user-friendly, visual form of Google Data Studio report panels. Thanks to this you will be able to observe key data, understand correlations and notice significant changes.
Optimization of media budgets
Modelling the conversion attribution
Standard conversion reporting, that is, for the last interaction (last-click), contributes to the incorrect assessment of profitability of traffic sources, which, in turn, can lead to inefficient management of campaign budgets and the loss of potential profits.
Conversion attribution based on an algorithmic model allows you to assign a real number of conversions to a given channel that brings traffic to the page. This, in turn, allows you to accurately assess the profitability of the campaign and supports the management of media budgets.
The media optimization model, based on historical data and the latest scientific knowledge from the borderline of statistics and marketing, provides recommendations on budget distribution for campaigns. Thus, it facilitates obtaining the optimum relationship between the expected revenue and the planned expense.
is a tool developed by Bluerank that analyzes user paths and the costs of individual campaigns. Reports available in the application provide an image of the actual effectiveness of traffic sources and a recommended allocation of budgets.
Thanks to BlueAttribution, increasing the profitability of advertising activities becomes easier.
See the case study of implementing the conversion attribution model to managing campaign budgets: https://www.bluerank.pl/success/bluerank-rainbow-wdrozenie-zarzadzania-budzetami-mediowymi/
Google Marketing Platform - Analytics
Google Marketing Platform Licenses
Bluerank is a certified specialist in the sales and service of the following tools:
- Analytics 360
- Google Tag Manager 360
- Optimize 360
Support for the Google Marketing Platform
By purchasing a license, you get professional technical and business support.
A team of certified specialists will assist you with:
- conducting audits of analytical tools
- building of data architecture
- effective implementation of tracking tools
- easy KPI reporting
- using data to improve the effectiveness of advertising activities