Marketing tools

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Improve ROI of your marketing activities with Google Analytics data

We created Blueattribution to give you instant insights on how to use your marketing budgets to yield the best results possible. By using Google Analytics raw data Blueattribution calculates customer lifetime values, first and recurring conversion costs and suggests on how to divide your budgets in the most efficient way.

Custom full-path attribution

Blueattribution uses data-driven attribution models - statistical methods evaluating the effectiveness of individual traffic sources based on full customer paths. Unlike standard reports using the last interaction model, the data-driven model gives an adequate value to each visit preceding the conversion. This often helps to understand, for example, the role of non-brand, image or social media campaigns that are rarely the last source of interaction, but accompany the user in the decision-making process.

Optimization of media budgets

Our optimization model supports the distribution of advertising budgets in a way that aims to maximize the profitability of the campaign. Blueattribution takes into account the historical effectiveness of traffic sources according to the data-driven attribution model, their costs and revenues, the general nature of the channel and the optimal combination of all advertising budgets. Attribution reports and allocation models in Blueattribution, combined with the experts' knowledge of campaign management specialists, are almost a guaranteed success in improving the profitability of marketing activities.

Monitoring the correctness of data, marketing and analytical tags

Measuring websites and implementing marketing tools has become easier than ever, mainly due to the use of tag containers. Depending on the level of complexity, the help of the IT team is almost or completely unnecessary to implement advanced technologies. In addition, the fact of the dynamic development of the tool map on the market means, that every company has to deal with the growing number of technology suppliers.

How to keep order and correctness in all this? The first step is certainly an audit of existing implementations and documentation of the data architecture. The second step is regular control of the measurement quality and correctness of the tags. This process is most often neglected in companies, leading to noticeable or non-operational errors in the tools. Automation of controls will allow for quick response in the event of an error and minimize the risk of making decisions based on incorrect data.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of audience lists in Google Ads and Facebook ads to increase customer retention or close shopping funnels.

Audiences.automated makes it easy to use CRM-based lists in marketing campaigns. No more waiting for IT teams to export lists and no more importing them manually.

Lists of recipients based on criteria from CRM (online & offline data)

We will create remarketing lists ideally suited to the needs of your campaigns, on the basis of selected conditions from the CRM database. You will be able to use the audiences according to criteria such as the date of the last purchase, the number of points in the loyalty program, the number of purchases in a given period, the value of the basket, etc.

Automatically refreshed Custom Audiences and Customer Match lists

Thanks to Audiences.automated, recipient lists will be automatically exported to Google and Facebook advertising platforms and will be regularly refreshed in order to use the most up-to-date data in your campaigns.

Customer Match in Display campaigns

We will move your campaigns to the next level! The additional Google Display Network module allows you to use audience lists in Display campaigns, by combining data from the CRM database together with cookie IDs.

Find out exactly what we can offer you. Contact us for more information.

Use the full potential of dynamic ads in Google, Facebook or any RTB platform. Create or optimize product feeds with what you need, including information from Google Analytics, your CRM data, and more.

Mark bestsellers and low-sellers

We will enrich your data feed with additional custom labels marking products that achieve best sales, are most profitable or are currently on top. This will enable you to split campaigns and assign separate budgets to the most profitable products.

Assign individual custom labels

We will label the products with additional data to even further increase marketing performance. Marking promotions, advanced category assignments or grouping products with respect to available sizes are just sample ideas what we can do. We will even use artificial intelligence to tag products basing on their pictures.

Crawl the website for more data

You have no access to the source data? No problem, we can use our advanced crawlers to obtain any information you need from product pages. Everything to make sure you have the most up-to-date data in your product feed.

Find out exactly what we can offer you. Contact us for more information.

Use the potential of automation and modern web technologies to improve campaign management and obtain information in real time about KPIs important to your business.

Reporting dashboards

Gather data on all your advertising activities in one place. Thanks to our dashboards aggregating data from various sources - internal, external, online and offline, you can easily compare your KPIs or merge data from different sources without the need of signing to numerous platforms.

Google Ads automation

Optimize your work and reduce the costs of advertising activities. We use automation, API access and even artificial intelligence to manage your campaigns. All of this without the need for constant monitoring and manual handling of the process.

Data integration and lead management

We will combine data from various sources, both online and offline, in order to create the most complete picture of your business, analyze the activities carried out so far and support further decisions in the company's development.

Find out exactly what we can offer you. Contact us for more information.

Blueattribution

Bluetracer

Audiences.automated

Lists of recipients based on criteria from CRM (online & offline data)

Automatically refreshed Custom Audiences and Customer Match lists

Customer Match in Display campaigns

Feeds.automated

Mark bestsellers and low-sellers

Assign individual custom labels

Crawl the website for more data

Bespoke solutions

Reporting dashboards

Google Ads automation

Data integration and lead management

See our case studies

Check out our other services

Blueattribution

Bluetracer

Audiences.automated

Lists of recipients based on criteria from CRM (online & offline data)

Automatically refreshed Custom Audiences and Customer Match lists

Customer Match in Display campaigns

Feeds.automated

Mark bestsellers and low-sellers

Assign individual custom labels

Crawl the website for more data

Bespoke solutions

Reporting dashboards

Google Ads automation

Data integration and lead management

See our case studies

Check out our other services

Blueattribution

Bluetracer

Audiences.automated

Lists of recipients based on criteria from CRM (online & offline data)

Automatically refreshed Custom Audiences and Customer Match lists

Customer Match in Display campaigns

Feeds.automated

Mark bestsellers and low-sellers

Assign individual custom labels

Crawl the website for more data

Bespoke solutions

Reporting dashboards

Google Ads automation

Data integration and lead management

See our case studies

Check out our other services

Blueattribution

Bluetracer

Audiences.automated

Lists of recipients based on criteria from CRM (online & offline data)

Automatically refreshed Custom Audiences and Customer Match lists

Customer Match in Display campaigns

Feeds.automated

Mark bestsellers and low-sellers

Assign individual custom labels

Crawl the website for more data

Bespoke solutions

Reporting dashboards

Google Ads automation

Data integration and lead management

See our case studies

Check out our other services

Blueattribution

Bluetracer

Audiences.automated

Lists of recipients based on criteria from CRM (online & offline data)

Automatically refreshed Custom Audiences and Customer Match lists

Customer Match in Display campaigns

Feeds.automated

Mark bestsellers and low-sellers

Assign individual custom labels

Crawl the website for more data

Bespoke solutions

Reporting dashboards

Google Ads automation

Data integration and lead management

See our case studies