Brand development in digital channels
Do you have an online strategy, or are you about to create one? We support brands in the projects and decisions that impact on how their business functions. Do you need advice on online marketing? We’re at your disposal.
We support you in making business and marketing decisions based on data, consumer insights, expert articles and case studies from all over the world. We provide information and analysis consistent with the latest trends that are relevant to your business strategy at any given time.
In the era of communication chaos, it is becoming increasingly difficult to establish a dialogue with your customers. Do you have a new product or service and don’t know how to sell it successfully online? We’ll teach you to design experiences using the design thinking method.
Online presence strategy
We seek competitive advantage and determine the areas in which your business is unrivalled. On this basis, we create a coherent and effective plan for brand presence and communication online. Working alongside you, we set goals, create a strategy, and recommend that you conduct an evaluation of your activities after one year.
Do you need to change your brand communication or refresh your image? During training we work intensively on topics related to your business. We analyse the importance of strategy for your brand, look for strengths and weaknesses, and determine the positioning of your brand with respect to the competition online.
Creating a strategy
Based on the experience and information gathered during the workshops, we create a document that includes strategic objectives and assumptions, analysis, a strategy for positioning your brand with respect to the online competition and an implementation plan with a timetable for points of action.
Customer Journey Online strategy
The online channel is becoming increasingly significant for e-commerce. Battles are waged over customer satisfaction, so it is important to analyse the customer’s purchase path. The Customer Journey map helps with this, giving a bird’s eye view of the customer service process. This can be a catalyst for change within the company, creating an opportunity to streamline the process and improve the customer experience.
Creating a ‘person’
Firstly, we look at why you need to make changes in customer service. We observe how customers behave on your site and examine their level of satisfaction through quantitative and qualitative research. Next, we create ‘persons’ for key customer types and examine their points of contact with the brand.
Mapping the Customer Journey
The Customer Journey map is the starting point for building a customer service improvement strategy. We help brands to understand the workings of the market they operate on, the motivations and needs that drive their consumers, how customers learn about the brand and how they make purchases. Finally, we recommend ways to improve the customer experience and ultimately increase your sales.